VERA® by ILHOE is a brand committed to the environment and the use of natural ingredients in each of its products. It aims to be a brand that promotes a positive message and inspires young people to take care of their skin.

NAMING

ILHOE = NAHUATL ROOT

The naming process for the nominative mother brand is carried out by carrying out an investigation of a series of keywords in different Mexican dialects to transmit the Mexican roots to the brand, from there the word “Root” is chosen, making a connotation in first place to the brand with Mexican identity, carrying the name in a traditional dialect of Mexican roots and roots with a direct connotation with plants, alluding to natural products with plant extracts.